MSA can provide SMS termination to over 140 Countries through the use of the strategic alliances with multiple operators which we have built up over the years. Our solution combines the two necessary ingredients, broad coverage and the highest quality in SMS delivery. MSA is able to provision services both locally and internationally. MSA reduces the complexity of SMS by providing connections to more than 340 mobile, and selected fixed line operators around the world – through a single point of connection via the partners we have in place. Our Solution offers:

• Connections to more than 340 mobile (GSM, TDMA, CDMA) and selected fixed line operators around the world.
• Single point of connection through SS7, SMPP, HTTP, email.
• Flexible routing, ranging from high quality to least cost routing.
• Inbound (SMS-MO) and outbound (SMS-MT) messaging, as well as two-way messaging.
• Reply Path Feature or international number ranges for P2P traffic routing.
• Support for a large amount of SMS-MT (bulk SMS).
• Support of delivery receipt.
• Carrier-grade infrastructure with full redundancy.
• Flexible and high performance platform.
• Stringent Service Level Agreements (SLA).
• Guarantee high quality of service.

The MSA SMS platform is quite flexible in the way it can be used. MSA can supply new (Mobile Service Numbers) MSNs or port existing MSNs.

1. Portal Access This will allow one to log into the MSA portal, send various types of SMS, maintain contact lists etc. It will also allow users to setup and manage campaigns, keyword, two way inbound services etc.
2. Alternatively a white label partition on the platform can be setup. This would allow one to manage their own customers and services.

For connectivity - we support SMPP (3.4) for origination and termination. In addition we also support HTTP for origination (through our API) and for termination we can setup a redirecting service to point to your URL. SMS can also be terminated to an email address if the volumes are not too significant.